About Us

Total Ancillary is your premier partner in end-to-end advanced wound care solutions. Our team is forward-thinking, ever evolving and committed to delivering innovative products, services and technologies that prioritize patient well-being and provider satisfaction.

With years of experience in the healthcare sector, our team understands the unique challenges faced by healthcare providers and their practices, which is what led to the company’s founding. By combining the team’s passion and knowledge with cutting-edge technologies, Total Ancillary has created a comprehensive suite of products and services, tailored to meet all your wound care needs.

Who we are

Total Ancillary is your premier partner in end-to-end advanced wound care solutions.

Our Mission

To empower providers and professionals with innovative technologies & comprehensive product solutions, while driving healthcare excellence through sophisticated clinical & administrative integration.

Our Vision

To transform the care management & delivery landscape, and revolutionize the way the patient care journey is managed.

The Total Ancillary Difference

What Sets Total Ancillary Apart

We have developed a cutting-edge SaaS decision support platform tailored specifically for clinic-based operations.

Simplified Clinic Operations

Healthview360 allows healthcare professionals to focus more on patient care and less on paperwork.

Streamlined Administrative Tasks

From order and invoice management to benefit verification, the platform helps optimize clinic operations.

Improved Efficiency

Boosts resource allocation and enhances overall productivity at every stage of the wound care process.

We offer a comprehensive range of advanced skin substitutes designed to address various wound types and stages of healing.

Comprehensive Solutions

A wide selection of skin substitutes tailored for diverse wound care needs.

Versatility

Suitable for different wound types and stages of the healing process.

We are dedicated to delivering excellence in all aspects of our work, ensuring our products meet the needs of you and your patients.

Experienced Team

Our team includes wound care specialists, software developers, and customer support experts.

Tireless Effort

Professionals who work diligently to provide high-quality solutions.

Patient-Centered Focus

Ensuring our products align with the needs of healthcare providers and patients.

We place the utmost value on our customers, prioritizing your satisfaction and the well-being of your patients.

Customer First

Your satisfaction is our top priority.

Ongoing Support

We provide training, support, and resources to help you succeed.

Maximized Benefits

Ensure you get the most from our products, services, and software platform.

Our Team

Executive Partners

GREG SEE

Greg is charged with overseeing the operations of our team. Greg honed his leadership and operations skills and applied his information systems acumen via 15 years of increasing managerial levels in the hospitality industry in Miami. For the past 10 years he applied this robust skillset to the healthcare arena as a C-Level executive and investor for multiple entities in the specialty pharmacy, lab and medical device sectors. In his free time, he enjoys raising his 4 boys and being creative thorough his musical passions.

NOAH SEITEL

Noah brings 15 years of healthcare experience through various roles with increasing levels of responsibility. Starting out with Covidien as a sales executive specializing in the Bariatric and Cardio-Thoracic space, he transitioned to strategic business development role via its acquisition by Medtronic. Noah’s entrepreneurial spirit led him to leave Medtronic after 11 years to found several successful ventures before joining his current partners at Total Ancillary. Noah’s current responsibilities include Strategic Business Development, Industry Partnerships and Compliance.

ALLEN MASON

Allen is a Serial Entrepreneur and Investor who has founded and grown numerous companies in the healthcare, wellness, and real estate sectors. With over 21 years in the industry, after spending 15 years leading successful teams and racking up numerous Presidents Club Awards at BrainLab and Medtronic, Allen went on to found Leap Surgical and MindSight Medical among other successful startups. He is currently an Operating Partner at Total Ancillary focused on overall Strategy, Business Development, Tissue Intermediary Operations, and Investment activities.

CHAD HERRON

Chad Herron brings 20 years of healthcare sales management and leadership experience, often building new departments and territories from scratch to award-winning levels. Chad is a multi-time President’s Club recipient and attributes his successes to discernment in hiring and relentlessly supporting his sales teams.

DAVE FRANCOLINI

Dave is a Former United States Marine turned entrepreneur and founder of Health Fairs USA which was contracted with Fortune 100 Companies to provide on-site wellness services for their employees. Went on to develop LabPharm, a network of 100+ Pharmacies responsible for filling 1mm+ prescriptions annually. He is currently an operating partner at Total Ancillary managing the Marketing Department and focused on business development.

Executives

PHIL WEBB

Chief Financial Officer

Phil works on finances, reporting, risk management, and strategic projects. He began his financial career over 20 years ago working in Dallas, Chicago, and New York for GE Capital, Fortress, and Bank of Ireland. For the past 7 years he has been in the healthcare sector as part of teams focused on the specialty pharmacy, medical device, and biologics areas. Phil joined as CFO in 2021.

JOE SMITHCO

Chief Sales Officer

Smithco is a seasoned sales executive currently serving as Chief Sales Officer at Total Ancillary, where he leads strategic sales initiatives and drives business growth in the advanced wound care sector. With extensive leadership experience, he previously played a key role in the integration of Osiris Therapeutics at Smith & Nephew, delivering impressive revenue growth and fostering high-performing teams. Joseph has held leadership positions at Fresenius Medical Care, Advanced BioHealing, and other industry-leading companies. He holds a B.S. in Business Administration from Clarion University of Pennsylvania and is known for his strategic vision and sales acumen.

JENNIFER BARBRE

Chief Compliance Officer

Jennifer Barbre brings over 20 years of healthcare experience navigating complex regulatory and enforcement landscapes. Most recently VP of Healthcare Compliance at CareDx, she built their compliance programs from the ground up. Jennifer holds a master’s in Biomedical Science, a bachelor’s in Biology, and certifications from SCCE and Wharton’s Global C-Suite Program. Now based in Charlotte, NC, she enjoys travel, cooking, and outdoor adventures with her husband, teenage twins, and two Labrador puppies. Jennifer is thrilled to join Total Ancillary, where her focus is helping the organization achieve its goals—ethically and compliantly.

GREG YAGER

Chief Commercial Officer

Greg has extensive experience and a record of success growing and transforming businesses, with over 25 years of experience in the Medical and Healthcare markets. Greg’s specialty lies within biologics from product launch to building elite sales teams who can work together to attain record setting performances. Greg has also managed independent and direct sales forces over his career and operations. Greg is an Army Veteran and visionary leader who is dedicated to advancing highly aligned environments that release the full capability of his team, organization and collaborative cultures grounded in transparency.

CARRIE OCHOA

Executive VP of Client Development

Carrie Ochoa is responsible for leading our sales teams. Carrie has been with Total Ancillary from the beginning, previously serving as Director of Client Services and Director of Business Development. Carrie joined Total Ancillary with healthcare experience in laboratory sales, vendor management and operations.

ROSE MOORE

Chief of Staff

Rose brings a wealth of experience and a proven track record in business development and marketing, with more than 12 years experience in the medical device industry. She is a servant leader that has successfully developed and managed teams of 5 to 50, in varied industries. In her current capacity, Rose’s primary objective is to create a powerful marketing growth engine for Total Ancillary’s range of products and technologies.

MARC BROUGH

Sr. VP of Accounting & Finance

As SVP of Accounting & Finance, Marc brings over 17 years of dynamic financial and operational leadership to our team. With a robust background in both mature and startup environments, he has a proven track record of spearheading operational management and enhancements, financial stewardship, and accounting services across a diverse range of industries. His core competencies lie in driving team efficiency, streamlining cross-functional processes, and optimizing taxation and finance compliance frameworks for organizations of all sizes. Marc holds a Masters of Accountancy and a Bachelor of Science in Business Administration from The Ohio State University.

Join Our Growing Team

Discover the passionate team behind Total Ancillary who bring innovation and dedication to everything we do. Together, we strive to create an environment where collaboration thrives, purpose drives us, and our mission inspires every step forward.

Our Products

Healthview360

|